Mid-Market & Enterprise AE | GTM - New Biz - Sales
Twenty years in GTM, closing complex B2B deals, from mid-market velocity to multi-threaded enterprise. Built commercial functions from zero, scaled revenue to £1m without investment, and helped AI-native companies sell into organisations that are still figuring out what AI means for them. UK, EMEA and US.
What I Do
Whether you need a founding AE to build your first repeatable sales motion, a mid-market closer to accelerate pipeline, or an enterprise seller who can navigate complex multi-stakeholder deals, I bring the same approach: get in, build the engine, and make it work.
ICP definition, outbound playbook design, channel strategy, and pipeline generation from a standing start. I've done this across the UK, France, Germany, Italy, Sweden, US and Australia.
Discovery through close on complex, multi-threaded deals. MEDDPICC-qualified. Six-figure recurring contracts with global holding companies and household brands.
Sales process architecture, pricing strategy, content-driven demand gen, and the operational foundations that take a company from founder-led sales to a scalable commercial function.
Building and deploying AI-powered prospecting workflows, automated research pipelines, and intelligent outreach systems that multiply individual output without adding headcount.
Track Record
Owned the full commercial function for an AI-native ABM platform. 63.9% discovery-to-evaluation conversion. 51-day average deal velocity. Navigated a strategic pivot from managed service to product-led motion in 6 weeks.
Independent GTM consultancy helping B2B companies build scalable sales engines. £600K pipeline in a first week. 40 outbound meetings in a single month. 15 SQOs in 4 weeks for a loyalty martech platform. Secured C-level meetings with Nike, Walmart, and Unilever for a client.
Employee #1. Built the entire commercial function from zero to £1M ARR across 4 years without external investment. Won contracts with IPG, WPP, Omnicom and brands including AB InBev, Rolls Royce Motor Cars, Beaverbrooks, and Aldi. Six-figure recurring contracts across UK, EU, US and Australia. Promoted to MD after 2 years.
13 years across agency account management (HP, IBM, Virgin, Lenovo), B2B sales (holiday parks, professional networks), and digital marketing. Includes 6 years in Dubai across PR, ad tech, and marketing leadership. Recaptured cancelled accounts at 4x previous revenue. Brought £10M+ opportunities from cold outreach.
What People Say
"My GTM secret weapon. Alec transforms complex strategy into simple, actionable plans."
"The engine behind the company's sales and marketing. Quite incredible what he delivered."
"There is a clear link between the work Alec and I did together and the successes our customers have since enjoyed."
"Completely shifted how I think about our ICP. He rebuilt our lead list, started outreach, and suddenly we were swamped with meetings."